Problem
The existing poll experience limited user interaction to a single, dedicated section or external touchpoints like emails. This created friction, reduced participation, and constrained editorial flexibility, as users had to navigate away from their current context to vote.
As a result, engagement opportunities were missed and editorial teams lacked a scalable way to surface polls naturally across the app.
Task
As a Product Designer, I led the UX strategy and end-to-end design of a reusable poll widget that could coexist with the existing poll section while enabling editors to embed voting moments anywhere in the app. The goal was to remove navigation friction, increase contextual engagement, and provide a flexible system aligned with editorial and sponsorship needs—without disrupting the existing voting flow.
The existing voting flow introduced unnecessary friction.
Users had to engage with a card, navigate to a dedicated poll section, and scroll through multiple videos before they could finally submit a vote.
This multi-step journey increased drop-offs and limited spontaneous participation, especially in high-traffic moments where attention is short.
We identified this as a key opportunity to simplify the interaction model, bringing voting closer to the content itself and enabling faster, more contextual engagement.
Instead of replacing the existing poll section, I introduced a lightweight poll widget embedded directly within content.
Both solutions coexist in the app, serving different user intents: the poll section for focused engagement, and the widget for instant participation wherever users already are.
Significant rise in users finishing all videos in the poll section.
Marked improvement in overall engagement and poll interaction.
Stronger brand presence and highly reliable campaign tracking.
Built for efficiency, the dashboard empowers teams to create, organise, and oversee polls at scale.
Small reductions in friction can unlock disproportionate gains in engagement and conversion when applied at high-traffic interaction points. Designing for immediacy matters.
Usage metrics and behavioural signals informed every iteration — validating assumptions, prioritising changes, and ensuring improvements delivered measurable impact.
Well-designed interaction patterns increased participation, improved data capture, and created new opportunities for sponsor visibility without disrupting the core experience.
Close collaboration between product, design, engineering, and editorial teams was critical to shipping a solution flexible enough to scale across multiple contexts.