The Brief · Proactive AI agent
Problem Optimisation in Optimize was reactive and user-driven. Insights required manual triggering, marketing expertise, and interpretation of long-form outputs—often disconnected from daily monitoring.…
Genially · Real-time Collab
Problem: As Genially scaled, real-time collaboration became a critical need. Multiple users editing the same content at the same time led to: • Conflicts…
Abacum · Integrations
Problem As Abacum scaled, integrations became a major operational bottleneck. All data imports and updates were handled manually by the support team, requiring…